How To Start Online Grocery Store With Wcomm?

Start an online retail store which would resemble a retail outlets where your customer can try different types of food and household products on the shelves of the store. People now a days love to shop online their grocery items because it gives convenience shopping experience, where they can shop grocery stuffs without moving out of house.

With wcomm, starting a grocery store is simple and cost efficient. You can basically run an online retail store for just 1/3rd of the price than what other Ecommerce Service provider Charges you. Let’s see the list of features that you need to focus on before starting up an online groceries store.

Arrangement and managing the stocks

Your online groceries store would have thousands of different products each will be varied by weight or counts. It’s a challenging process to maintain your products inventory and to run the store smoothly. But with wcomm groceries store inventory management features, you can easily manage heap amount of products in a single window. Our Inventory managements system will ensure that the store has optimal amount of goods and also make sure that store won’t have either too much products or too little in your inventory will avert a great loss towards your online groceries store.

Infrastructure of your store

Your store look must be appealing the consumer to purchase the products. wcomm premium themes will make your store to achieve this. Wcomm themes make sure that the stores layout and appearance would perfectly match the environment of a physical groceries store so that the customer won’t miss a thing what they get while on the physical store.

Wcomm lets you to categorize the products based on Type of products, edible or non edible, personal care, home care and many more. Customer can also browse specific products based on the offers and products bundles. More over your store lets you to display food products’ expiration dates so that your customer will be aware of the best before dates before they make purchase.

With wcomm themes you can show off the popular and most demanding products in prime places like home page carousel slider and even at recommended products block on the products pages and view cart page. This will not only let your customer aware of the products availability but also increase the sales rate.

Every product pages are carefully crafted to provide a seamless purchase experience on your store. For each product you can add unlimited images, unlimited attributes, short description, long description, eye catching Buy Now button and many more. Your customer would get all needed information to purchase those products.

Branding with SEO

Branding not only lets you to increase your sales but also creates fame on towards your store’s name. Branding creates a ripple for the store among the customer which would leads to reorganization of the store that brings trustworthiness. Wcomm supports wide range of marketing strategy and Search Engine optimizations.

Provide On-page optimizations data like Meta tag, Meta title and Meta descriptions Image Alt tags and many more. You can eventually modify anything to make your store favor for popular search engine indexes. Another medium you can utilize is email marketing. There is a strong bond between ecommerce stores and email marketing channels. With Email marketing you can send promotional emails which let your customer to engage on your products. Creating a perfect email marketing strategy is one of the best methods to engage your customer and convincing them to buy the products.

On the other hand social media is considered as best medium to engage the customer and make good amount of sales. Letting your customer to share your stores product on their social media store will provide a chance of spreading the products over their own social media accounts. With this method the products would get popularity without even receiving visitors to your store.

Behavior stats

Monitoring and gathering reports of an online stores activity is a recommended practice on any ecommerce store. wcomm has inbuilt stats system which provide fine tuned tracking and reporting events like items that added to the cart, the orders that have completed purchase, total number of coupon used and many more.

Wcomm stats provide powerful reports with visualizations in Beautiful GUI, Tracking and opportunities to learn about your store better and solve the confusion about your store activities. With the help of wcomm store stats you will come to know more about your stores current status and you can set your future goal towards your store development easily.

Shipping and Delivery

An online store isn’t fulfilled until the shipment service is Setup properly for your store based on the region. Once your products leave the store for shipment to its important that the package reaches safely to the designated customer. A single fault in the shipping system will bring great loss towards your business.

Wcomm give ability managing shipping process by tracking inventory or tracking shipments, deciding on a shipping services or printing labels, generating invoices and even implementing drop shipping feature that reduce your pressure on shipping segment on the Business.

With wcomm you can handle enormous amount of orders easily and can generate invoice receipts without any problem. Wcomm lets you to change charge of carries rates. Charging perfect real time shipping rate of various carriers service provider lets the customer to choose and pay the exact carrier service they want.

Wcomm shipping management lets you to calculate the exact shipping rates based factors like package size, package weight, departing country and destination country. You can set up multiple carriers options for single products which would help your customer to determine which carriers service is better for their region.

Payment method

Setting a payment gateway favorable your customer is a challenging part and increase successful purchase on you store. Wcomm support 5+ different types of payment gateways which would accept payment from multiple currencies throughout the world. Wcomm is an official partner of popular payment gateway EBS and PayU money. Store owners who opt-in for EBS and PayU biz for their online store would be awarded with special discounts.

By default all wcomm store are integrated with COD and PayPal payment gateway. This will let to start selling products instantly after setting up the store. wcomm stores undergoes with PCI DSS (Payment Card Industry – Data Security Standard) compliance. Your store would accept payment from Visa, MasterCard, American Express and many more cards. By this wcomm reduce the chances of store’s customer information from being stolen.

Customer service Support

As a Popular Online store keeper you should provide bold response towards your customer when they need help regarding your store and products. A negative impression can affect hundreds of new customer from making a purchase. Wcomm store will let you to support your customer through various systems like Email support, support tickets and live Chat.

Providing an awesome customer experience will increase your stores creditability and trustworthiness among your customers which leads to revisit for repeated purchase of your products.

Conclusion

What we talked above is just the part of wcomm online groceries store development. Development of a customized ecommerce store starts from just $749 with 310+ features and 150+ fully customizable templates. Wcomm Ecommerce store development will make sure that a seamless run of online business.

What is Pay per click ?

Pay-per-click (PPC), also called cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.

Purpose

Pay-per-click, along with cost per impression and cost per order, are used to assess the cost effectiveness and profitability of internet marketing. Pay-per-click has an advantage over cost per impression in that it tells us something about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric. Once a certain number of web impressions are achieved, the quality and placement of the advertisement will affect click through rates and the resulting pay-per-click.

Construction

Pay-per-click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is:

Pay-per-click ($) = Advertising cost ($) ÷ Ads clicked (#)

There are two primary models for determining pay-per-click: flat-rate and bid-based. In both cases, the advertiser must consider the potential value of a click from a given source. This value is based on the type of individual the advertiser is expecting to receive as a visitor to his or her website, and what the advertiser can gain from that visit, usually revenue, both in the short term as well as in the long term. As with other forms of advertising targeting is key, and factors that often play into PPC campaigns include the target's interest (often defined by a search term they have entered into a search engine, or the content of a page that they are browsing), intent (e.g., to purchase or not), location (for geo targeting), and the day and time that they are browsing.

Flat-rate PPC

In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the pay-per-click (PPC) within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher PPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract.

The flat-rate model is particularly common to comparison shopping engines, which typically publish rate cards.^[5] However, these rates are sometimes minimal, and advertisers can pay more for greater visibility. These sites are usually neatly compartmentalized into product or service categories, allowing a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid ads.

Bid-based PPC

The advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.

When the ad spot is part of a search engine results page (SERP), the automated auction takes place whenever a search for the keyword that is being bid upon occurs. All bids for the keyword that target the searcher's Geo-location, the day and time of the search, etc. are then compared and the winner determined. In situations where there are multiple ad spots, a common occurrence on SERPs, there can be multiple winners whose positions on the page are influenced by the amount each has bid. The bid and Quality Score are used to give each advertiser's advert an ad rank. The ad with the highest ad rank shows up first. The predominant three match types for both Google and Bing are broad, exact and phrase match. Google also offers the broad modifier match type which differs from broad match in that the keyword must contain the actual keyword terms in any order and doesn't include relevant variations of the terms.

Advantages

• PPC can generate traffic quickly to your website: If a company wants quick results to their campaigns, PPC is one of the ways. It gives faster results than organic search traffic.
• PPC marketing helps to set budget: A company can allocate specific amount that it wants to spend towards PPC marketing. For example, in Adwords daily budget can be spent.
• PPC gives measurable results: PPC marketing helps companies to measure the results of the campaigns because PPC networks, such as Google Adwords, will provide certain metrics that enable website owners to see if their ads are really converting and giving them a reasonable ROI.
• PPC ads gives exposure to the business locally and globally: It helps both local and international businesses to target the right audience because it is not profitable for a local business brand to showcase the ad to global audience.

Disadvantages

• PPC can cost a lot if you can’t manage the campaign properly: PPC can indeed let companies to allocate proper budget for PPC marketing, but the same PPC campaigns can backfire on the budget, if the company is not careful.
• PPC campaign may not be successful always: Investing in PPC marketing may not always give higher conversion rates or increase in sales. PPC campaign efforts may be futile if it is not managed properly.
• PPC ads are not permanent: PPC Ads Disappear when the Campaign ends. The ads will not show in the search page when the budget allocated to it is over. A company with huge budget for advertising may not face this problem.